Tyler Yin
Creative operations leader with over 8 years of experience managing multi-channel marketing campaigns, optimizing creative production workflows, and scaling operational systems for global brands. Proven expertise in budget management, tool implementation, and cross-functional collaboration to drive operational excellence and empower creative teams.
Operations Overview
Digital Asset Management (DAM)
To streamline creative asset production and distribution, I implement a Digital Asset Management system. This system significantly improves asset organization, version control, and retrieval efficiency. By centralizing asset management, we enhance cross-functional collaboration, enabling quick access and consistent use of creative materials across global campaigns.
Project Management & Workflow Optimization
Leveraging tools such as Asana, Monday.com, and Jira, I develop optimized workflows and automation strategies, reducing manual efforts and cutting project turnaround times by 10%. These enhancements provide clarity on project scope, resource allocation, and creative milestones, ensuring smooth operations and effective time management for multi-channel marketing campaigns.
Resource Utilization Reporting
To facilitate informed decision-making and operational transparency, I manage stakeholder communication and create comprehensive quarterly reports on resource utilization, project pipeline health, and risk management. This reporting provides strategic insights, enabling better alignment of creative resources with business objectives and improving overall operational efficiency.
