Hi there!
I’m a Senior Creative Project/Operations Manager with 8+ years of experience streamlining workflows, optimizing creative processes, and leading high-performing teams.
Here is some work I’ve done throughout the years.
Manscaped
SAN DIEGO, CA
Campaign & Creative Operations
I supported multiple high‑visibility products and seasonal campaigns at MANSCAPED, leading creative program management across web, social, retail, and e‑commerce. My focus was on cross‑functional alignment, workflow clarity, and the delivery of polished, on‑brand assets at scale.
Father’s Day 2026 — Integrated Campaign Execution
I managed the creative workflow for MANSCAPED’s Father’s Day 2026 campaign, built around the “For Your Father Figure” platform. This included coordinating concept development, lifestyle photography, copy, and channel execution across global placements.
Key contributions:
Led cross‑functional alignment from early concepting through final delivery
Managed timelines, stakeholder reviews, and asset routing across dozens of deliverables
Supported casting, shot lists, and production for lifestyle photography
Ensured consistency in the type‑driven visual system, macro product textures, and approved copy
Oversaw execution across homepage hero tiles, paid social, retail fixtures, CRM, and onsite merchandising
This campaign required tight orchestration across teams and channels, and I ensured the creative vision stayed aligned, on schedule, and launch‑ready.
Beard Hedger® Plus — Product Launch & Asset Delivery
I led creative operations for the Beard Hedger Plus launch, managing the full 360° wall review and coordinating deliverables across PDP, email, paid social, retail, and influencer content.
Key contributions:
Managed the 360° wall review process to align strategy across all channels
Coordinated hero imagery, educational carousels, PDP A+ content, and retail placements
Supported the creation and refinement of still images, feature visuals, and lifestyle concepts
Oversaw delivery of creator content for the Father’s Day promotional window
Ensured brand consistency across WIP assets and final deliverables
This launch required close collaboration with design, marketing, product, and eComm to maintain a cohesive brand story across every touchpoint.
LMGO Launch: Integrated Product Launch & Digital Experience
I managed creative operations for the LMGO launch, coordinating the development and delivery of launch assets across retail, digital, eCommerce, and the MANSCAPED website. The work spanned everything from 3D product renders and promotional creative to the onsite customer experience, requiring close coordination across creative, product, marketing, and eCommerce teams.
Key contributions:
Managed the development, review, and delivery of 3D product renders across launch touchpoints
Coordinated promotional content and creative assets for retail and in store placements
Oversaw digital asset development across paid, owned, and eCommerce channels
Managed creative execution for the MANSCAPED website, including launch imagery, product storytelling, promotional placements, and supporting web assets
Coordinated cross functional reviews, feedback, revisions, and final approvals to keep deliverables moving toward launch
Ensured visual consistency and product accuracy across physical and digital customer touchpoints
The LMGO launch required managing both the individual creative deliverables and the larger ecosystem they lived within. I helped connect product visualization, promotional storytelling, retail execution, and the website experience so the launch felt cohesive wherever customers encountered the product.
LASTPASS
BOSTON, MA
LastPass Creative Operations
As Senior Creative Project Manager at LastPass, I spearheaded efforts to streamline global creative operations, enabling our team to deliver high-volume, multi-channel campaigns with consistency and speed. I worked cross-functionally with marketing, legal, design, and engineering to optimize processes from ideation to delivery.
I led the implementation and day-to-day usage of our Digital Asset Management (DAM) system, transforming how we stored, versioned, and localized content across global markets. My goal was to operationalize creativity—creating space for bold storytelling while ensuring every asset met compliance and brand standards.
Key Contributions
Delivered 150+ assets per month across email, paid media, social, and web.
Authored workflow documentation, process maps, and training materials to scale operations globally.
Partnered with product and engineering to align campaign workflows with tooling capabilities and automation opportunities.
Crafting On-Brand, On-Time Creative
Campaign success at LastPass depended on aligning speed with brand integrity. I built bridges between creative and legal teams, ensuring all media passed compliance reviews without compromising quality or timeliness.
By defining functional specs and aligning on milestones early, I helped teams plan ahead and deliver fully approved assets on schedule—even as timelines shifted.
Impact:
Managed cross-functional timelines for weekly and monthly global campaigns.
Built relationships across content, product, and legal for proactive issue resolution.
Standardized naming conventions, templates, and briefs to support faster execution.
Centralizing Creative Knowledge & Workflows
As part of my role, I developed and maintained a living knowledge base of creative processes, tool integrations, and best practices. This helped onboard new teammates faster and ensured operational continuity across teams.
I also introduced scalable project tracking dashboards, providing leadership with visibility into campaign status, resource bandwidth, and risk areas in real time.
Highlights:
Created SOPs for creative localization, QA, legal approval, and asset archiving.
Maintained a centralized resource hub for creative briefs, timelines, and tool how-tos.
Partnered with ops and analytics to align metrics with business objectives
Designing Systems that Empower Creatives
My work at LastPass was driven by one core belief: creative teams thrive when their systems work for them—not the other way around. I focused on building workflows and tools that removed bottlenecks, increased clarity, and let designers focus on what they do best.
This involved both tactical improvements (like reworking review loops) and strategic projects (like mapping the future state of creative tooling across the org).
It Takes a Team to Pull This Off
This work was made possible through deep collaboration with:
Content Strategy – Brief development & messaging alignment
Field & Channel Marketing – Campaign priorities & regional adaptations
UX & Brand Design – Asset creation & design system governance
Legal & Compliance – Review processes & brand integrity
Product & Engineering – Technical specifications & delivery formats
MAYVENN
OAKLAND, CA
As the Brand and Strategy Lead at Mayvenn, I oversaw the planning and execution of cross-functional, multi-channel campaigns and platform updates. Partnering closely with marketing, design, and product teams, I translated creative vision into executable workflows. I built and scaled our project management systems and digital asset libraries to support rapid iteration and high-volume content production. My role required strategic foresight, operational excellence, and a deep understanding of user experience across mobile and desktop environments.
Key Contributions
Delivered 150+ assets per month across email, paid media, social, and web.
Authored workflow documentation, process maps, and training materials to scale operations globally.
Partnered with product and engineering to align campaign workflows with tooling capabilities and automation opportunities.
📸 Photo & Video Strategy
Product storytelling was a core part of Mayvenn’s customer experience. I led photo and video production for product launches, tutorials, and brand campaigns—planning shoots, developing creative briefs, directing talent, and overseeing post-production. I approached every shoot with a strategic mindset: What would convert? What would educate? What would inspire confidence in the buyer? By aligning creative with customer needs and business goals, we created content that was both beautiful and effective.
🎟️ Event Support & Onsite Branding
In addition to digital work, I supported Mayvenn’s presence at in-person activations and events. I developed signage, booth displays, print materials, and social content tailored for each event. My team also captured behind-the-scenes photo and video footage, turning real-time experiences into evergreen marketing assets. Events became an extension of our brand, with content repurposed across digital channels to reinforce messaging and expand reach.
🔁 Process Optimization & Creative Workflow
I built and refined scalable workflows to support a high volume of creative requests—from digital campaigns to print collateral and event materials. By centralizing intake through a streamlined project management system and implementing clear approval stages, I reduced bottlenecks and brought visibility to every phase of production. These improvements helped us scale without sacrificing quality, and empowered the creative team to meet aggressive timelines with confidence.
📂 Asset Management & Systems
I established and maintained a digital asset management (DAM) system that became the single source of truth for all creative content. This included version-controlled photography, video footage, brand templates, and campaign assets. The DAM not only reduced time spent searching for files but also improved cross-team collaboration by making it easy for marketing, product, and sales teams to access what they needed, when they needed it
PANTHER LABS
SAN FRANCISCO, CA
At Panther Labs, I led the development of streamlined creative workflows that enhanced team productivity and laid the foundation for automation. I implemented project management systems like Jira and Monday.com, improved asset management through DAM maintenance, and collaborated cross-functionally to align creative and product goals. My work introduced scalable compliance and legal approval processes, accelerating time-to-market for digital deliverables while ensuring brand and legal consistency.
Key Contributions
Delivered 150+ assets per month across email, paid media, social, and web.
Authored workflow documentation, process maps, and training materials to scale operations globally.
Partnered with product and engineering to align campaign workflows with tooling capabilities and automation opportunities.
Managed all creative intake for events/conferences, web content, social content, and general business requests.
Created process workflows for over 100 assets with a team of 4 designers and directors and increased production by 30%
Leveraged project management software to improve creative request forms, marketing briefs, process decks and increase creative output by 20%
More of my work
Video Editing
